The Campaign to Convince
We can each do our part to end this pandemic by encouraging friends and family to get vaccinated.
There's power in a trusted messenger.
Finally, The U.S. Department of Health and Human Services (HHS) has launched a grassroots public education campaign that includes local and community leaders from the vaccine reluctant groups with the aim of building trust.
It's called the COVID-19 Community Corps and its slogan We Can Do This.
Research shows people want to hear from people they trust when they decide to get the vaccine, such as medical professionals, their own family and friends, and leaders in their community
The HHS has recruited health professionals, scientists, community organizations, faith leaders, businesses, rural stakeholders, civil rights organizations, sports leagues and athletes to help get friends, family, and neighbors vaccinated.
Ads will run nationwide on television, including a TV ad narrated by Black historian Dr. Henry Louis Gates Jr. and includes a Spanish-language ad. In the Spanish 30-second spot, an older couple are helping each other maintain the hope and appeals to the resilience in the Hispanic community.
Facebook will help. The COVID-19 Community Corps is giving individuals and pages the opportunity to use their profile picture to share their support for COVID-19 vaccination—and seeing others they trust in a friend group doing the same—will help increase confidence in the vaccine as it becomes more widely available. As part of this effort, Facebook will promote the frames in News Feed and encourage influencers to utilize them.
I have included a link to one of the 30-second TV ad in Spanish, "Un Rayo de Esperanza" in the comment section.